Guide
Table of contents
Welcome to Mailjoy
Targeted mail is our most popular campaign type. It's used to send personalized postcards to potential or existing customers. You just need to provide a mailing list. The postcards are mailed First Class and will arrive within 4-6 business days. Each postcard's delivery is tracked and available at any time. Targeted mail is the best way to deliver personalized messages at scale to a list of people. We offer two postcard sizes: 4" x 6" and 11" x 6".
Postcard marketing
These are your campaign basics. Be sure to include your return address in case any of the postcards are returned to sender.
How it works
Targeted mail is the perfect option for reaching out to people where you have their data, and ideally, a prior relationship. It's often used to communicate with customers or very targeted prospects. Local mail is the perfect option for reaching out to people in a very specific local area. No mailing list data is required and you have full control over which zip codes and postal routes to target.
Campaign types
Targeted mail
Targeted mail is the perfect option for reaching out to people where you have their data, and ideally, a prior relationship. It's often used to communicate with customers or very targeted prospects. Local mail is the perfect option for reaching out to people in a very specific local area. No mailing list data is required and you have full control over which zip codes and postal routes to target.
Local mail
Targeted mail is the perfect option for reaching out to people where you have their data, and ideally, a prior relationship. It's often used to communicate with customers or very targeted prospects. Local mail is the perfect option for reaching out to people in a very specific local area. No mailing list data is required and you have full control over which zip codes and postal routes to target.
Targeted mail vs. local mail
Targeted mail is the perfect option for reaching out to people where you have their data, and ideally, a prior relationship. It's often used to communicate with customers or very targeted prospects. Local mail is the perfect option for reaching out to people in a very specific local area. No mailing list data is required and you have full control over which zip codes and postal routes to target.
Postcard design
The design is what the front and back of your postcard will look like. Use our simple design editor to customize one of our many free postcard templates. You can also upload a graphic design or code one in HTML.
Personalization
Personalization is a highly effective way to connect with your recipients and increase response rates. With Mailjoy, you're able to personalize each postcard with any data you upload through the use of merge tags. This could be things like a first name or company, or even more custom like the name of the last product they bought from you. We offer a lot of merge tags by default, but you can also create your own for use in your own designs. Merge tags are in the format {{mergetagname}} such as {{firstname}} would be the first name of the recipient.
Resources
Recipients
This is your mailing list. You can add recipients by either uploading a CSV or adding them one at a time. When you add recipients we check their address with USPS to see if it's recognized, as well as check for duplicates in your list.
Resources
Tracking
Watch your mailers get delivered to households across the country. When available, we provide delivery tracking so you know when mailers get delivered or rerouted because they're undeliverable. You can export the campaign results at any time.
